Most people would not describe Slack as a No-code tool or a GTM platform! But if you reframe what it does, how it can be used and its place in your technology stack it becomes a power tool. It can be your GTM product, at least for v. 0.01.
Last year, I connected with a Bay Area startup that deployed its first three versions as an Excel spreadsheet—plain old vanilla Excel, with macros and a ton of customized features. The conversation with their CTO helped me cement my thinking about how startups can use off-the-shelf tools and patterns to get early traction.
Slack was a natural target for this reframe. Here are five aspects of this ubiquitous tool that can be used differently.