End-of-Day Revenue

Everyone understands revenue. That’s why I use it as a forcing function. If it doesn’t earn value today, it’s not worth your weekend.

The Sunk Cost Illusion

Founders often mistake early code for progress. But the real challenge isn’t shipping features — it’s avoiding the trap of sunk cost thinking. This post breaks down why pausing before you commit is the smartest move you can make.

Essentialism for Founders

Low-code and Marcus Aurelius had a gentle battle in my startup brain. One quote triggered an insight, which triggered a pivot and then lead to Ai Accelerator that sold out in hours.

Resource Restriction is Great!

No founder I know doesn't need more funding. In the back of every startup founder's brain is the wish to get the funding problem off their backs and work without distraction. It's unfair to say, stop, and embrace scarcity as a superpower.

Vegas vs. Berlin: What I Learned About How Clients Want to Engage

I reworked my fractional CTO practice by changing my mindset. I had been operating like a German Casino, and missing the mark, but I needed to be more like Las Vegas. Make it stupid easy for a client to hire and pay.

Are Developers Becoming Obsolete?

The next wave of software builders won't know how to code. And that's ok. The challenge for tech leaders will be bringing their work into a company's technology stack.